We give you a vastly superior solution to monetize your audience. A self-service, scalable network that allows your advertisers to pay you to poll your audience.
One question only. No invasive "pre-qualifying" questions. Always able to bypass. Think highest paying ad unit in the industry.
It's like your own Google AdWords for connecting your advertisers to your audience...
... except the monetization unit is relevant, interesting, and engaging. : )
And, btw, there is no cost involved. (We make our money on the backend.)
It's all about expanding your revenues. And delighting your audience. And about two dozen different innovations that make both possible.
1. We respect your audience's time. So a TinySurvey only has one question. 4-8 seconds tops. About the same time as a small interstitial ad unit. Traditional worries of "interruption, distraction, inattentiveness, and question fatigue" are non-factors.
2. We respect your audience's choice. Don't like a question? Worried about privacy? Simply answer, "Prefer not to say." There is literally zero pressure to be dishonest.
3. We respect your audience's interests. Questions are always relevant, because they're created by researchers that you already trust... the same researchers that already highly value your audience.
TinySurveys are a new way to monetize an audience.
They blend the automated power of digital ad networks... with the amazing potential of digital surveys... to create a new ad unit... that feels more like a new content unit... and a new way to engage your reader.
Even better, it's complementary with your current digital ad sales efforts... and since it's a network you plug into, requires no programming or operating effort on your part.
Bottomline: Your bottomline. Material additional revenues from your valuable, targeted audience. “Found money” just waiting to be found. : )
The truth is: Traditional online market surveys are not reliable. There, the cat's out of the bag.
Why is simple: Online survey takers don’t like pre-qualification questions...
... they're considered invasive and many fear privacy issues.
So many online survey takers simply give false answers.
Think about it — you probably don't always feel comfortable answering private questions online, either.
That's why we've taken a radically different approach: We forego ineffective pre-qualification questions to create more reliable research results.
How does this work?
❶ Your audience is already highly targeted… which means all the important things a researcher would have filtered for are already baked in.
❷ If further segmentation is necessary, it's more reliable to ask our in-survey qualification question... because the question is viewed in context to the main survey question, which puts the survey-taker in control.
The Result? Less prying, more engagement, greater audience trust and authenticity, fresher data, and faster results...
… means dramatically better monetization for you.
This "tiny" approach may be the most powerful concept in online audience monetization.
It's exactly what mobile audiences have been waiting for. : )
We appreciate your interest. If you wish to participate in a pilot, please email TinySurveys@BigHeartTrivia.org